One of the biggest issues that every social network faces is making sure that circulating content is actually engaging to its users because then they are far more likely to stay on the service and share that same content with others. The truth is that much of that burden falls upon the users themselves as witnessed by the many low-quality posts that we have all seen going around Facebook, Twitter and other services. One way to solve the issue is to take a look at dripthat, a new iOS app that gives you absolute control over the photos and videos you and your friends share on social networks.
According to the developers, dripthat is meant to make media sharing easier as well as reduce the amount of unwanted content we all have to scrape through every day. In order to accomplish that, the app offers a range of unique features that should make creating and sharing media albums as easy as pie though it will all come down to how many users will be willing to adopt dripthat and actually get to share their content through the service.
Whenever you want to share some photos and videos with dripthat, all you have to do is drop them into albums that the app calls “drips”. The ability to include both photos and videos in a single album is strangely absent in similar apps so it is great to see it here. Much of the development’s focus revolved around making the app as easy as possible for first-time users. A brief tutorial at the start will tell you how to perform basic functions but the app is very straightforward anyway and discovering all the features is a breeze.
A major part of dripthat’s appeal is that it lets you choose exactly who you want to share your photos and videos with. There are a lot of privacy options for each album, including manually including or excluding people from the sharing list, hiding specific people from being seen on the list of your followers, instantly share with groups of people without having to add them (exact opposite of Google+) and notifications for specific people so that you and your real friends can always keep up with each other. Dripthat also offers a built-in camera app that can automatically create “drips” which you can then instantly share.
Another cool feature is the option to place content in “shareable” and “not shareable” albums. Anything you place in the first group can be shared, downloaded and saved with a screenshot as there are no restrictions and it is considered a public album. Everything you place in the second album though can only be viewed and other users are not allowed to meddle with it. This is mostly for those that do not really want to bother with the more dedicated privacy controls but would still like to maintain some secretive albums for their friends and family.
The final unique feature that dripthat offers is the ability to add “tempo” to your content. To be more precise, users can choose the specific order in which photos and videos appears on a stream. The interval can be anything from a few seconds to 90 days though I cannot imagine many cases, save for a few artsy experiments, where intervals of that magnitude would be acceptable. Still, presenting a story with manageable streaming intervals is now accessible to everyone which is very cool. The developers compared this feature to television episodes which is a very apt description indeed.
All in all, dripthat seems to offer one of the most dedicated social networking and media sharing experiences I can think of in recent times. Of course, the app really needs more users in order to actually make an impact but I am hopeful its concept will be accepted, especially when the Android and Windows Phone apps get released later this year. The team behind dripthat has also made partnerships with some popular social network users like the “Eh Bees” Vine family which should help with its promotion.