An ad-supported streaming radio option is now available in Google Play Music

Lately, Apple Music has been getting all the attention, as the service will launch before the month ends. Google seems eager to get some spotlight as well, when it comes to the streaming music department.

The Mountain View tech giant opened a new ad-supported version of Google Play Music today. Play Music allowed users to store their personal music collection for free, while on-demand services and streaming radio came with a premium status.

Starting today, the latter feature can be accessed for free, in its add-supported form. Play Music’s curated stations mainly come after Google acquired Songza last year, and they offer a variety of criteria for selections such as moods and activities, on top of the usual artist and genre-based collections.

The limitations are similar to other free streaming services. Users get only six skips per hour and are unable to select specific albums. Occasionally, a nag will remind you of the fully-featured subscription option and you will only get new radio stations through search.

For now, the free, ad-supported Play Music radio is available only in the US, but looking at the official announcement which says that it’s “launching first in the U.S”, it’s obvious Google plans to expand it into other territories as well. The free streaming radio is currently available on the web, although Android and iOS will also get it this week.

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