The innovative generative AI developed by Google is said to possess the remarkable capability of crafting sophisticated advertising campaigns tailored to the specific needs of its clients. By leveraging cutting-edge artificial intelligence technology, the platform will enable customers to create compelling and targeted marketing strategies, effectively reaching their desired audience and optimizing their advertising efforts.
According to a report by the Financial Times, Google’s advertising clients will soon have the opportunity to leverage the company’s generative artificial intelligence technology to craft ad campaigns. It appears that Google is preparing to incorporate its generative AI, the same technology that powers its Bard chatbot, into its Performance Max program. Currently, Performance Max can assist customers in identifying the most suitable platforms for their ads and generating basic ad copy. However, integrating advanced AI is expected to significantly enhance its capabilities, allowing it to create intricate and sophisticated campaigns that rival those produced by professional marketing agencies.
It will be interesting to see how ad campaigns will shift to these AI-developed campaigns and how this will affect companies that used to create campaigns for their customers.